13 ways to promote your Instagram for actually work in 2023

 13 ways to promote your Instagram for actually work in 2022

It's time to reconsider your Instagram account promotion strategy.

Why now? Because of the platform's continuous development and innovation, what was effective in the past won't get you the same level of interaction today.

Recent Instagram statistics show that brands fight tooth and nail for more consumers in an increasingly congested visual landscape.

Therefore, using as many strategies as possible to advertise Instagram to their target demographic truly pays for brands.

We've outlined 13 completely doable strategies to accomplish that in this article. Any combination of these suggestions is acceptable for Instagram promotion, from optimizing your posts and profile to reconsidering how you approach to content promotion.

13 strategies for Instagram page promotion

1. Increase your content creation

You may publish a tonne of Instagram content to fill out your feed.

Customer pictures Memes. Small-scale videos.

And even that hardly scratches the surface of what you have at your disposal.

You'll need to experiment to see what appeals to your audience the most. This calls for increasing your content creation and publication frequency.

Instagram recommends that you post to the site at least once every day. Popular retailers like TopShop and H&M publish content up to three times daily (if not more often).

Understanding the ideal Instagram posting times will help you increase interaction as you continue to release new material.

And speaking of which, that's also why Instagram Stories are so essential. With Stories, you can literally "jump the line" and take the top spot in people's feeds by posting spontaneous material. Additionally, you don't have to worry about annoying your fans by posting Story after Story.

The lesson here is that Instagram produces material far more quickly than it did a year ago. If brands want to keep up, they must accelerate. Make sure you have a thorough strategy and are using data to develop more successful content if you want to produce material your audience will adore. To discover more, download our guide to Instagram marketing strategy.

2. Promote your Instagram posts on various social media platforms

The time spent finding the ideal photo and developing a smart caption shouldn't be wasted.

It makes sense to cross-post your material to other social media sites to maximize the return on investment from your Instagram presence.

To increase the reach of your content, you may, for instance, promote your Instagram posts on social media sites like Facebook and Twitter.

Cross-promotion is a wise strategy, but remember that every social media site has its best practices. For instance, Instagram frequently uses more hashtags, whereas Facebook photographs may benefit from a slightly different description.

Sound like a long process? It's not necessary to be.

You can store pictures, videos, and text in Sprout Social's Asset Library for use on many social media platforms. To quickly locate, update, and publish appropriate content for any network, you can do so directly from the Asset Library.

Don't forget to use scheduling and publishing tools to simplify your task.

By scheduling material to post at times most likely to increase audience engagement, Sprout's Optimal Send Times further simplifies things.

3. Emphasize material that is people-centric

Instagram is a way to make commerce, but it is still primarily a platform for sharing experiences.

Selfies' popularity on Instagram and consumer photos and images of people using things in actual environments speak for themselves. Instagram's ability to allow businesses to advertise more humanly without inundating followers with messages that scream "BUY NOW!" is a big part of its appeal.

And in connection with that, this is precisely why user-generated material, like consumer images, is so valuable to companies. Customers' images are powerful marketing tools that demonstrate that people like your items, in addition to the fact that people on Instagram adore them when brands include them.

You'll need to comprehend how hashtags can aid you in promoting your Instagram and finding and curating user-generated material for your feed.

This brings us to our next point.

4. Experiment with industry-specific and branded hashtags.

Big and small businesses should develop a hashtag to promote sharing and advertising on the part of their fans. Additionally, doing so doesn't have to be complicated.

For instance, Ernie Ball prominently uses the hashtags #iplayslinky and #colorsofrocknroll in their bio.

Additionally, the hundreds of devoted followers supporting the brand naturally use the tag to promote their own postings.

See how that functions?

You should attempt to advertise your Instagram account using hashtags other than your own, such as #6strings for music or #unicornhair, that are more inclusive and industry-specific (beauty). Adding new tags turns your posts into searchable content for tag followers and expands your audience.

Engagement peaks at about nine hashtags, as stated in our guide on utilizing hashtags on every social network. The lesson here is that even if you can easily use less (or more), you should add something at the very least.

Take advantage of hashtag analytics tools, don't forget. With the help of Sprout, you can monitor and evaluate the success of hashtags to discover what resonates with people and maximize usage.

Additionally, you can go beyond quantitative data with Sprout's Advanced Listening to discover qualitative insights about hashtags, allowing you to completely comprehend campaign performance and gauge share of voice. Additionally, you can find comparable hashtags to go further into customers' social media conversations that are pertinent to your brand.

5. When you can, tag businesses, followers, and locales.

Unexpectedly, tagging can help you promote your Instagram account.

We're not just referring to hashtags, though.

For instance, you might tag other companies and accounts to get your name mentioned. Relevant tags are a subtle approach to boost promotion because notifications ping everyone who receives them.

Likewise, tagging anyone you could be programming is kind and in line with Instagram's best practices. They'll probably be delighted to be highlighted in your feed and will spread the word to their own followers.

Also, remember to tag locations! Presence-specific posts let you discover new prospective fans and followers, for instance, if you often attend events or have a physical location for your business.

6. Post Instagram content on your website.

What better billboards to use for advertisements than your own clients?

It's a genius idea to display Instagram content on your website to boost conversions. Why? Because consumers can tell that a brand has happy customers when they see its products in actual situations. When consumers see a product "in the wild," they can better envision and comprehend it for themselves.

As a result, brands are using user-generated content on their product pages in lookbooks and elsewhere. For instance, Casper employs an Instagram slideshow to display photos of happy customers on-site.

Naturally, everything comes back to the necessity of promoting your Instagram hashtag.

In addition to its Instagram bio, the brand also promotes #TopShopStyle heavily on its website and in marketing emails. More user-generated material is being produced as a result, and more people are actively endorsing TopShop.

7. Create your own trademark.

Instagram values originality.

The best method to inspire your Instagram posts and set yourself apart from the competition is to have a certain specialization or theme.

As an illustration, Yeti is renowned for its feed of high-resolution images of the outdoors showing exploits while using its products.

In contrast, oVertone provides a striking color-coded feed based on the product shade that is now being promoted.

Don't worry if you're having trouble deciding on your creative trademark. There is a tonne of Instagram applications (like VSCO) that may help you give your pictures a creative edge. You can make your feed feel more like you by applying consistent gradients, colors, and filters.

8. Enlist the help of influencers to increase your reach

As we previously discussed, Instagram benefits from being a platform where companies can essentially publish advertisements without thrusting them in the faces of their followers.

We now have influencer marketing on the increase.

Simply put, influencer marketing involves entering into a financial arrangement with another Instagram account with a sizable, loyal following. Ideal audiences for influencers would be audiences similar to your own or ones that would enable you to reach a new group of users.

In that the relationship genuinely costs money, influencers are similar to advertisements. Finding the appropriate influencer, though, can be inexpensive to increase your following and sell more goods.

Influencers can be found by brands using hashtags and manual searching. You can also use Instagram analytics tools like Tapinfluence or search for a comprehensive database relevant to your industry.

Ensure they have a following that interacts with their content while looking for influencers. Calculators measuring engagement rates like this one from Phalanx will help you feel more secure about any influencers in question.

9. Reconsider the way you offer your advertisements and products

This is straightforward advice, but it is unquestionably something to take note of. It also connects to the second type of Instagram advertising, which, when done effectively, can be very beneficial for your brand and features exciting gifts or sales items.

Therefore, it's essential to portray your material as a must-see while promoting your Instagram under these circumstances.

Instagram thrives off of everything that is "fresh." Anything you can do to generate excitement is a huge plus for you.

Check out how Glossier surprises its followers the day before the release of their highly anticipated eye cream to build anticipation.

Uniqlo posts glitzy Instagram promotions and content, along with requests for followers to check out their specialized merchandise.

Uniqlo posts glitzy Instagram promotions and content, along with requests for followers to check out their specialized merchandise. Additionally, aPinup Girl does a fantastic job of emphasizing why their items are awesome and letting their brand voice come through in the process.

As a general rule, consider "so what" before press "publish" for your Instagram promotions. In the end, doing so will inspire you to create more impactful captions.

10. Hold an event or giveaway

Consider this: brands that hold contests increase their followings 70% more quickly than those that don't.

It's no coincidence that postings about giveaways and contests from numerous brands generate astronomical amounts of attention. When done right, social media contests can generate followers and fans, but they can also draw people looking for free stuff. To test the waters and decide whether or not contests are something you want to explore for the long term, we advise doing a one-time contest promotion on Instagram.

11. Make your profile promotion-ready.

"Looking the part" is crucial as you figure out how to market Instagram to new friends and followers.

This also holds true for businesses trying to increase their organic visibility.

Let's examine what makes an Instagram profile optimized. The good thing is that your profile doesn't have too many moving parts to be concerned about.

Orlando's East End Market perfectly illustrates a straightforward yet effective profile. First off, "eastendmkt" is a short and simple username that is simple for locals to look for.

Additionally, they have an interesting bio, a clear profile image, a branding hashtag, and a trackable URL in their bio, which all meet the criteria for an optimized profile. This Instagram bio tells us everything we need to know about what to anticipate from their account and that we're in the correct spot.

They also provide their phone number and email, which is something to consider if you manage a business account. To increase the visibility of their profile, East End frequently tags other companies and occasions. Not to mention their fantastic visual stuff, which their local fans adore.

12. Use Instagram Stories and its most recent features.

Instagram Stories are by far the most used feature.

Brands should use Stories as much as possible when promoting on Instagram because it is used by over 500 million daily users. This entails releasing user-generated images and behind-the-scenes content for many firms. The appeal of Stories is that you don't have to stress as much about making your images "perfect" or polished.

Despite this, imagination still matters when it comes to stories. Stories are always at the forefront of Instagram's most recent innovations. For a more distinctive and participatory sort of Instagram promotion, new interactive stickers, like the new Quiz sticker, provide innovative ways that brands can engage with followers.

Maintaining an active Instagram presence entails maintaining informed of its newest features. You'll always be informed if you consistently submit to Stories and keep an eye on what other brands are doing.

13. Think about launching a paid campaign.

Last, don't discount the possibility of Instagram paid promotion.

After all, social media is moving toward a pay-to-play model. You can leverage Instagram's eye-catching ad possibilities as part of Facebook's amazingly comprehensive ad platform to attract new clients.

There are many examples of Instagram success stories, such as this one from Dunkin, which skillfully combines Stories and video to draw consumers in.

Make sure you have the resources required to compare your paid efforts to your organic Instagram presence after being familiar with the specifications for today's Instagram ads.

With the help of Sprout's premium Instagram tools, you can evaluate the effectiveness of various ads or learn more about the ROI of your overall plan. Showcase your most successful campaigns with ease using metrics like video views, conversions, impressions, engagement, and more.

And with that, our guide comes to an end!

More strategies to increase your Instagram following

Instagram gives businesses many opportunities to engage with audiences and find new content. Use these guides to ensure you're covering the fundamental best practices:

• Use these 10 suggestions to increase the number of real Instagram followers.
• 9 Instagram post concepts to liven up your feed
• How to Instagram program
• Methods for Increasing Instagram Likes
• Making an effective business Instagram bio

How do you advertise your Instagram, then?

There are many different strategies you can try out for Instagram promotion.

And that's great, by the way.

Understanding the platform's best practices and keeping up with Instagram's evolution is necessary to ensure that your feed stands out. You may increase interaction while you market your Instagram to new followers and consumers by adhering to the advice mentioned above or coming up with fresh ideas for Instagram posts. Start a free Sprout Social trial to try out our Instagram features for yourself.