How to add a link to your Instagram Story and Customize in 2022
Many firms have used elements like the swipe-up link as part of their Instagram marketing plan as Instagram Stories' popularity continues to grow.
You may be more strategic with your Instagram Stories by including a link in the swipe-up, increasing clicks and conversions.
Instagram has discontinued the swipe-up feature as of August 2021 and implemented a new link sticker for Stories.
Continue reading to find out more about connecting on Instagram Stories at the moment and how to use it to your advantage in your plan.
What did the swipe-up feature on Instagram do?
It's understandable if you're missing some information regarding Stories linking upgrades because Instagram features change quickly. Stories swipe-up links have grown in popularity as a way to more freely link to particular pages and more timely pieces of content because Instagram doesn't offer much in the way of adding links to posts, and your link in bio is best suited for top landing pages.
Most IG power users are probably still getting used to the change, but when a swipe-up link was added to a Story, viewers could visit the link directly in the app by tapping the arrow at the bottom of their screen or by swiping up on the Story.
An earlier illustration of a swipe-up link from Sprout Social's Stories is provided here:
How to link stickers appear now in Instagram Stories
Creators can now add a link anywhere in the Story space without using the swipe-up motion or the bottom of the screen tap, thanks to the update to add link stickers. Here is a revised Sprout Story that demonstrates the much more obvious placement.
You must have access to the feature to utilize link stickers. Continue reading the next section to learn more about the requirements if you're not sure you meet them. If you already own the link sticker, you can locate it among the other standard sticker options for adding a link to your Instagram Story.
How to access the link stickers for Instagram Stories
There are still certain restrictions on who can add links to their Instagram stories, much like there was with the former Stories swipe-up link feature.
The criteria are still the same as when you swiped them up. Instagram link stickers can only be accessed if your account:
- Must have over 10,000 followers
- and be an Instagram business profile.
or
- a confirmed account is required
Instagram has been testing the availability of these stickers for other users since the summer of 2021 in addition to these requirements. It's unclear how accounts are chosen for the test or whether link stickers will be fully rolled out to all users.
The best way to include a link in your Instagram Story
When creating your Story, tap the sticker symbol to open the tray of available stickers if you can access Instagram link stickers. One of the stickers you can use will be the link option.
When you tap it, a popup allowing you to include a link in your Story appears. Whether it's a blog post, a landing page, or a collection of content you share with your audience, add any link to your website.
From here, you can complete your Instagram Story with any other design elements and publish as usual to include a link!
How to use Instagram Story links efficiently.
Consequently, you are aware of how to have access to and add link stickers to your Instagram Stories.
Let's now discuss numerous strategies you can use to benefit from this new feature and boost Instagram account engagement.
Check out these guides for additional advice on how to improve your Instagram Stories:
- Instagram Stories: Best practices and ideas to interact with your audience
- Rules and best practices for Instagram Story advertising for stunning results
- How to Use Instagram Analytics for Stories
publicize blog entries and material
Do you want to publicize a recent blog post? A fantastic technique to increase social traction for your content is to create a graphic and share it on your Instagram Story! Make sure that when creating your images, you're aware of Instagram's Story dimensions. It's crucial to produce graphics within the correct parameters because not all mobile devices have the same dimensions.
When you design your graphics, make sure to incorporate images that are appropriate for your blog's content and maintain brand consistency. To increase engagement, America's Test Kitchen uses a poll and link sticker to draw attention to recent content.
When users are browsing aimlessly through Instagram Stories, using fonts and colors comparable to your overall brand strengthens it and makes it easier for others to recognize.
In your Instagram analytics, you can keep track of your Story swipe-ups.
Promote products:
Promoting your goods is a fantastic additional use of the Instagram link sticker tool. Since Instagram is primarily a visual site, share gorgeous, expert images of your products and a link to their product page.
Look how Equinox+ used the new sticker option to prominently link to their service in their Stories. It's simpler to center the sticker and arrange design components to visually emphasize it than it is to swipe up.
Amplify online events
Use the swipe-up feature to draw attendees if you're hosting a virtual event and attempting to increase participation. Probably likely have promotional graphics for it, so upload them to your Stories and link to the landing page for signup.
By hitting the share icon and choosing your Tale, you may quickly share your Instagram posts to your own Story. This may be a fantastic method to link to Instagram posts and encourage viewers of your Story to click through to your feed.
Amplify landing pages
It's crucial to get your landing page in front of your potential clients, whether you're making a sales or service page or an educational one.
These websites are transactional pages that aim to entice visitors and persuade them to register or make a purchase.
Look at this Instagram story that promotes and links to an online course's landing page and sales page.
A significant portion of your Instagram Stories strategy should involve creating images (or movies describing a service or even sharing videos of other users as social proof) that link to landing sites.
By the way, as this example shows, swipe up can still refer to older Stories, like those kept in highlights. Don't stress too much about this because Instagram has kept the "see more" clickable link at the bottom of prior highlight Stories, allowing your viewers to continue accessing links the way you had planned.
publicize videos
Share a link on your Instagram Story to a new video you recently posted to IGTV, YouTube, Facebook, or your website to quickly increase views.
As an illustration, consider this user who uploaded a thumbnail of a recent YouTube video to her Instagram Story. Her Instagram followers can now see the video because the Story includes a direct link to it.
You can integrate cross-platform marketing tactics and content into your Stories after you enable the Instagram Stories link sticker function.
It only takes a few clicks to produce an image with the Instagram story dimensions, upload it, and publish it. Voila! You can now direct Instagram users to a video, another social media platform, or your website.
Make use of lead magnets.
Do you want to expand your email list? Another excellent application of the Instagram Story link is to promote lead magnets and email list signups.
You may even spend money on Instagram Story ads, like the one below, which substitute a simple signup form for a signup page that requires people to traverse.
How to increase traffic to links in Instagram Stories
It's crucial to take note of a few pointers that will help you increase Story clicks to your website and other promotions as you get ready to fully utilize links in your Instagram Story.
Put a call to action in
First and foremost, your Story needs to have a call to action. Users might still be accustomed to the swipe-up action even though the link sticker is more apparent than that activity; making your link stand out more using graphics and design choices doesn't hurt.
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Post Stories regularly
Like any platform, your reach and engagement will increase the more frequently post. If customers frequently view your Stories, your company will appear near the top of their Stories feed.
However, if you stop sharing Stories for a while, you risk losing your position in their feed, which could result in losing devoted viewers and perhaps even clients.
Try to stick with your Instagram Stories plan once you've started it to avoid losing your hard work and viewership.
Start using Instagram Story links to boost clicks and conversions.
Ready to start turning your Instagram followers into customers? Discover the advantages of having an Instagram business profile and how its capabilities can help you expand and market your company.
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